Media Asia
A selection of articles from Media Asia (full archive here)
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VIDEO: The rise of digital in Vietnam
Video report from a digital conference in Ho Chi Minh City
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Beijing unveils global ‘Made in China’ ad campaign
A story that took six months to break, was followed up globally and even caused the Chinese government to hold a press conference
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Profile… Glock swaps $8 billion budget for life on his own
Catching up with P&G’s former global media boss
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Perspective… Shedding light on Asians’ media habits will remain a piecemeal process
Why is Asian media research still so bad?
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Perspective… Bring the party to the people, but don’t forget to bring the lesbians
My take on the parties at Spikes Asia
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Perspective… Google has spent a year on 30 per cent share; can it go any further?
Looking at Google in China – four months before it decided to pull out
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Perspective… The age of interruption is dead. Long live the age of, er, interruption
Why TV isn’t dead
