A media journo writes…

Selection of articles from Marketing magazine in the UK (full archive here)

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What London 2012 sponsors can learn from Beijing

The lessons from the Beijing Olympics

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Brand Health Check: Spice Girls

Where next for the fab five?

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Are we running out of good ideas?

A look at innovation in the UK

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The town where screens went black

A weekend in Whitehaven, the test-bed for analogue switch-off in Britain

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Festivals: We know what you did last summer

The brands that stood out at 2007′s biggest music festivals

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New gadgets, same teenage kicks

Why the digital natives are more like the immigrants than we give them credit for